Reimagining quality care for senior citizens

Swarn Aayu Foundation is on a mission to help every older adult live a more contented and fulfilled life
About us

Driving Change for India's Senior Community

India is pegged to have 319 Mn seniors by 2050, accounting for almost 20% of the country’s population. We believe that there is a need to build a robust ecosystem that enables the seniors in India live a more dignified life.
Swarn Aayu (Golden Age) is an elder care foundation, founded by Mr.TVG Krishnamurthy in 2024 with a mission to help the seniors of India live a more contented, fulfilling and independent life.
Our Core Pillars

Powering Swarn Aayu's Impact

The foundation’s mission is to accelerate research in the senior’s health care space and foster collaboration between academia and businesses serving the elderly, in order to create a holistic, personalised offering to serve 100K elderly in India by 2025

01

Discovery Hub

Centralised Digital Platform for discovery of products & services for the seniors

02

Innovation Compass

Mentorship for entrepreneurs looking to build products and services for senior care

03

Insight Engine

Building deep insights and analytics to fuel research and business growth efforts in senior care

We want to revolutionize how society cares for older adults

Swarn Aayu will bring together the diverse products and services that can serve the elderly (from India and across the globe) meaningfully, along with ongoing research and deliver it on a single open network digital platform that serves as the proxy for trust for millions of seniors
and their families.
With this open platform, we not only will aim to centralise the quality and standard of products and services, but also create a strong feedback loop that can be used to further enhance research and foster innovation of products and services for the elderly.

Our Team

Meet the dynamic minds behind Swarn Aayu, driven by a shared vision of enriching the lives of seniors.
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TVG Krishnamurthy

Founder

TVG Krishnamurthy, a startup veteran and a mentor to multiple unicorn startups is a visionary who inspires young entrepreneurs to think big. With Swarn Aayu, he aims to drive change and to help the elderly live a more contented and fulfilling life.

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Rohit M A

Advisor

Rohit M A, the partner at PeerCapital and the Founder of Cloudnine Hospitals comes with two decades of experience in healthcare and offers strategic guidance at Swarn Aayu. Being a sound advisor for multiple unicorn startups, he has helped build businesses from the ground up.

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Dr. Vishal Jani

Chief Research Officer

Dr. Vishal Jani, a dentist turned health system researcher, focuses on efficient investment in healthcare. His work spans health economics, labor markets, and public finance. He's led hospital changes and co-led projects with multilateral agencies.

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Vijay Sharma

Advisor

Vijay Sharma, entrepreneur and product expert, has a decade of experience creating world-class products, across sectors. At Swarn Aayu, he guides the team on product development and go-to-market strategies.

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Ekta Tibrewal

Chief Operating Officer

Ekta comes with 10 years of experience in product and growth. Her passion for elder care comes from living with her grandfather who suffered from dementia. At Swarn Aayu, she leads operations and growth to empower the elderly to live a dignified live in their golden years.

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Neeraj Sagar

Advisor

Neeraj Sagar is the founder of the talent management platform for seniors called WisdomCircle and comes with decades of experience as a senior partner at Egon Zehnder. At Swarn Aayu, Neeraj guides us on building the senior care ecosystem in India and across the globe.

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Sakshi Tyagi

Entrepreneur-in-Residence

Sakshi comes with over 7 years of experience building consumer, B2B, and fintech products. She is deeply passionate about the agetech space, and is committed to building impactful solutions that make ageing more comfortable, enjoyable, and dignified for senior citizens.

Still have questions?

If our mission and passion for elder care interests you, we would love to chat!